Posts Tagged ‘independent’

MySpace Marketing Mistakes

April 10, 2008

As a person that does media promotions and internet marketing, I run into many artists that use MySpace.  MySpace was great when not many people knew about it, but now is becoming a black hole and people are getting sucked in and not handling their business.  Currently, I run about 8 different pages on MySpace…do you think I have time to sit on there and chat with people and add friends all day? (maybe at times for my artists that I handle)  If you are a serious businessperson, use MySpace as the tool it is.  It is not your business office, your official website, or the ultimate end-all of internet promotions.  Which leads me into the mistakes that artist are making with MySpace.

  1. Having MySpace as your only point of contact on your business cards/flyer/cd inserts! – yes, I put an exclamation point on here because this irks me and the DJs I represent.  You had to have an email address to GET a MySpace page, use that.  If it is not representative of your music, get a new one!  Yahoo, Gmail, Hotmail and a list of others have them for FREE (you should know this by now)!  I personally like Gmail because you can preview mp3s before downloading them.  Also, get a stable contact number.  No one cares about your baby mama drama (or whatever reason why you had to change your number).  Since I live in the metro Atlanta area, many people use MetroPCS (it’s cheap and can be effective).  Have an audible, articulate message left on the machine(promote your MySpace and website there)!
  2. MySpace is not Your Space – I borrowed this phrase from my friend and mentor Jawar.  Artists, please stop using MySpace as your website.  Do you not notice with the traffic you receive and the number of friends, Tom (or whoever runs it now) is putting limits on things?!?!?  Get your own domain and hosting (I recommend Judge Media).  There you can control your design and content!  Wow, what a concept!  MySpace is for social networking, NOT business.  Direct your MySpace traffic to your website.  You have so much content, you should be able to understand HTML a little bit. No?  Contact Judge Media and they’ll quote you a price for design (starting at $500).  Which leads me into my next point…
  3. Stop embedding every MySpace or YouTube video you have. – Come on now.  This is pretty self explanatory.  There is a reason for blogs, MySpace TV, and YouTube pages.  If the video is engaging enough, you will go to that page and watch all the videos posted.  Trust me, MySpace has sucked me in once or twice (ok, many times)!  And whatever video(s) you do have, do not have it on autoplay unless you like hearing your music and the video(s) go at the same time.
  4. Your Background Image is distracting. – I’m not gonna sit at the computer highlighting your text trying to read over your background image.  Easily put, you have a picture with a black shirt on…why would you have black text over that black shirt?!?!?  Contact me for MySpace design at StarLITpr@gmail.com.
  5. Learn English!! – I don’t want to see misspelled words and run-on sentences.  If you want your bio up there – get a bio writer.  Try to be short and engaging.  If you want to talk long, get a blog or write a book.  I thought you were trying to sell music though.

This is just to tell you that MySpace is not all there is to Internet Promotion.  Someone compared it to street postering.  Is it effective? Probably.  Is it the only thing you will do to get your music promoted? No.  Ok then.  I hope you enjoy this post.  For more about me, please visit www.StarLITprOnline.com.

Latest Thoughts from Nick Love

April 3, 2008

All upcoming musicians and “indy” labels take heed…promoters, marketers, publicists, DJs – we do not come cheap!  Our contacts, our time, and your stupidity is factored into our price.  Below is the latest blog from Nick Love (www.myspace.com/provinggroundsllc_nick):

This morning, I woke up

Feeling like money, I jumped up. . .

Yeah, that’s pretty much what happened this morning at 8:44am.  I popped up outta bed and ran to my computer to type this blog.  Don’t know where it came from.  I didn’t listen to Rocko’s CD last night.  Nothing traumatic has happened lately.  I didn’t have a bad dream.  And, except for the fact that I’m not officially a millionaire yet, I don’t have any money problems.  But, for whatever reason, this was on my mind.

As of today (March 26, 2008), the tagline next to my picture says “NOW THAT I KNOW WHAT I’M WORTH, I REALIZE THAT YA’LL AIN’T BEEN PAYING ME ENOUGH”.  This isn’t a new revelation.  It’s just something that I decided to put up this week.  However, there are several stories behind that statement.

As a Marketing and Promotions specialist, I provide a professional service for people and/or companies that have something they want to sell.  EVERYONE could use my service – rappers, singers, clothing boutiques, magazines, liquor companies, fashion lines, and the list goes on and on.  If you have a product – you need my services (or the services of someone like me).  After all, what happens when you create something and no one knows. . . .NOTHING.

Sadly, I run into people ALL THE TIME that seem to put NO VALUE on Marketing and Promotions.  Or, in most cases, they put VERY LITTLE value on it.  Usually these people FAIL and they have no idea why.

Well, here’s why – you spent $10,000 on your product and then $100 on the promo for it.  IDIOT!!!!  I can’t tell you the number of meetings I’ve sat in where someone just opened up a new store, started a music label, created a magazine, or is putting out a CD, and we end up having a BS conversation like:

DUMMY: “Yo, me and my investors have put over $250,000 into this thing so we really need this thing to pop”

ME: “Okay, cool.  Well what all are you looking for me to do??”

DUMMY: “Man, we need the whole kit and kaboodle – street teams, PR, graphic design, Myspace, radio, the works!!!!  We want the press to know, the DJs to know, we want the world to know!!!!”

ME: “Okay, cool.  Well for all of that, me and my company could do it for around $____ (can’t tell you that here, call me for a quote, LOL.  Just know that it’s fair and reasonable for my level of expertise, experience, and relationships). 

DUMMY: “Damn, homey.  We was thinking more along the lines of like $100.  Maybe $250 max (exaggeration).  Or, we could pay you on the back end when we start making money”. 

ME: “Man, I should beat your muthaf . . .” (you get the idea)

And, this is the RULE not the exception.  I know plenty of people who offer a similar service (no one can do it quite like me, LOL) who have horror stories as bad or worse than mine.  And, quite honestly, ITS DISGUSTING!!!! 

You telling me  you want me to bust my ass, call in favors, short my people, and run cross town everyday so YOU can make THOUSANDS (in some case MILLIONS) of dollars in exchange for what amounts to GAS MONEY pretty much.  FUCK THAT!!!  My damn T-Mobile bill is $300/month.  WHY THE FUCK WOULD YOU EVEN TRY ME LIKE THAT??  And, the fact that you would even utter some shit like “pay me on the back end” is RIDICULOUS!!!  Think about it.  What if you don’t pay me??  I can’t take my work back!!!  That’s the problem with providing a SERVICE.

So, from now on, FUCK YOU, PAY ME!!!  As a matter of fact, don’t just pay me, I WANT IN.  Since I’m doing ALL the work and you dudes is just putting up the money (in most cases), we’re 50/50 partners from here on in. 

There’s an old saying that goes – “You don’t get paid what you deserve, you get paid what you negotiate”.  Well, I’m at the table right now ready to deal and THIS AIN’T NO POKER FACE!!!!

Let’s get it!!!

Shout out to all the Marketers, Publicists, DJs, etc of the world who feel like I feel.