Posts Tagged ‘mp3’

MySpace Marketing Mistakes

April 10, 2008

As a person that does media promotions and internet marketing, I run into many artists that use MySpace.  MySpace was great when not many people knew about it, but now is becoming a black hole and people are getting sucked in and not handling their business.  Currently, I run about 8 different pages on MySpace…do you think I have time to sit on there and chat with people and add friends all day? (maybe at times for my artists that I handle)  If you are a serious businessperson, use MySpace as the tool it is.  It is not your business office, your official website, or the ultimate end-all of internet promotions.  Which leads me into the mistakes that artist are making with MySpace.

  1. Having MySpace as your only point of contact on your business cards/flyer/cd inserts! – yes, I put an exclamation point on here because this irks me and the DJs I represent.  You had to have an email address to GET a MySpace page, use that.  If it is not representative of your music, get a new one!  Yahoo, Gmail, Hotmail and a list of others have them for FREE (you should know this by now)!  I personally like Gmail because you can preview mp3s before downloading them.  Also, get a stable contact number.  No one cares about your baby mama drama (or whatever reason why you had to change your number).  Since I live in the metro Atlanta area, many people use MetroPCS (it’s cheap and can be effective).  Have an audible, articulate message left on the machine(promote your MySpace and website there)!
  2. MySpace is not Your Space – I borrowed this phrase from my friend and mentor Jawar.  Artists, please stop using MySpace as your website.  Do you not notice with the traffic you receive and the number of friends, Tom (or whoever runs it now) is putting limits on things?!?!?  Get your own domain and hosting (I recommend Judge Media).  There you can control your design and content!  Wow, what a concept!  MySpace is for social networking, NOT business.  Direct your MySpace traffic to your website.  You have so much content, you should be able to understand HTML a little bit. No?  Contact Judge Media and they’ll quote you a price for design (starting at $500).  Which leads me into my next point…
  3. Stop embedding every MySpace or YouTube video you have. – Come on now.  This is pretty self explanatory.  There is a reason for blogs, MySpace TV, and YouTube pages.  If the video is engaging enough, you will go to that page and watch all the videos posted.  Trust me, MySpace has sucked me in once or twice (ok, many times)!  And whatever video(s) you do have, do not have it on autoplay unless you like hearing your music and the video(s) go at the same time.
  4. Your Background Image is distracting. – I’m not gonna sit at the computer highlighting your text trying to read over your background image.  Easily put, you have a picture with a black shirt on…why would you have black text over that black shirt?!?!?  Contact me for MySpace design at StarLITpr@gmail.com.
  5. Learn English!! – I don’t want to see misspelled words and run-on sentences.  If you want your bio up there – get a bio writer.  Try to be short and engaging.  If you want to talk long, get a blog or write a book.  I thought you were trying to sell music though.

This is just to tell you that MySpace is not all there is to Internet Promotion.  Someone compared it to street postering.  Is it effective? Probably.  Is it the only thing you will do to get your music promoted? No.  Ok then.  I hope you enjoy this post.  For more about me, please visit www.StarLITprOnline.com.

Why Some Artist Do Not Move Forward

April 2, 2008

Mobile post sent by starlitpr using Utterz Replies.  mp3
Recently an artist made a call to one of my clients – Dj Judge Mental.  Please click the audio above to hear how it went.  Artists – Learn how to label your mp3s!!!
For more info about me, please see www.StarLITprOnline.com

Radio Music Conference in Albany, GA

March 23, 2008

Saturday, March 22 – I just got back to Atlanta from Albany, GA attending the Radio Music Conference.  Turn-out may not have been as large as expected, but I definately got some much needed one on one time with movers and shakers in the industry. Shout out to Solo (www.ga-entertainment.com) and Jawar (www.gojawar.com) for taking the time to put the conference together and invite myself and Judge (www.DjJudgeMental.com) out to participate.

Speakers included Entertainment Attorney John F. Christmas, Allen L. Johnston, Dj Judge Mental, Willie Hunter, John “J-Dogg” Shaw, and Goose (www.mogultunes.com).  Also available to network with was Rovella Williams (www.almostfamousshow.com), B. Brown (Bar-Red Entertainment Group), and myself (www.starlitpronline.com) as well as many others.

This conference was not meant to be specifically about the music industry but the business behind it.  The headliner, Jawar, presented his seminar on “How To Make Money Online” (www.moneyonlineseminar.com).  It was AMAZING to me to see people want to leave early because no one was telling them how to get a record deal.  To me (yes, this is my PERSONAL opinion) there was more people at the showcase AFTER the seminar than actually DURING the seminar.  Don’t complain to me or any of the speakers about how you just ended up rapping to other rappers.  It was an honor to take some time and sit down with people who spend more time in OTHER countries, have a bank account that I would like to have, and was willing to speak with me.  These people told me how I could make REAL MONEY (and not just the American dollar).  I applaud the few that took that opportunity to go ahead and approach these speakers.  All that was asked was for you to bring a positive attitude and some breath mints (yes, your mouth does get to smell nasty with those grills in!!! besides, it’s just common courtesy).

Since I promote for the one and only Dj Judge Mental (www.myspace.com/TheRealJudgeMental) I have to mention him in here as well.  It’s only natural!  For those of you that don’t know his background, let me give you a little info.  He has been DJing for approximately 20 years now.  He has been in radio pretty much all that time so he is very current but does understand old programming standards as well.  He is currently a mixer at WXBT 100.1 The Beat in Columbia, SC.  Throughout his career he has been a Radio Personality, Turntablist, at Night Clubs, Exclusive Events, done Mixtapes, Concert Tours, International Club Features, and Remix Production.  Currently, he is touring with Q Parker (of 112) as his official DJ (www.OfficialDriftCity.com).  As busy as his schedule is, he always takes time to give back to the industry and teach up and coming artists.  On Saturday, he pointed out the trouble of artist ripping, sending, and properly labeling mp3s.  This man took the time to make a powerpoint (yes, an actual moving, functional powerpoint) to explain this to attendees.  Stay tuned as both video and the powerpoint will be available online within the next week.  Judge even went to the showcase afterwards and saw 2 artists perform that he enjoyed.  He critiqued them on the spot because he liked their music and wanted to see them do well.  If you believe that your music is well enough to send and you know how to send an mp3, email it with the subject Music Submission to: JudgeMentalMusic@gmail.com.  If interested in being on his next Dirt Law mixtape call: 770.262.1371.  For booking call Laura at StarLIT PR: 678.334.8603.

Once again, I like to thank everyone that was down in Albany.  I truly appreciate the time you given me.  Also, shout out to Shock (now known as DJ Shock) for coming through and showing appreciation to Judge and me.

For more info about me, go to www.StarLITprOnline.com